The Adoption and Impact of Emerging Technologies in Sports: Opportunities, Challenges, and Strategies

Articles in Press

Document Type : Original Article

Authors

1 Master of Sports Management, Faculty of Sports Science, University of Urmia, Iran

2 Department of Sports Management, Faculty of sports science, University of Urmia, Iran.

Abstract

This study analyzes the adoption and impact of emerging technologies in sports, focusing on their transformative role in enhancing athletic performance, event management, and spectator engagement. Using a mixed-methods approach, the research combines grounded theory and quantitative analysis to explore technology integration. Qualitative data, gathered through semi-structured interviews with sports technology experts, including managers and IT specialists, were analyzed using MAXQDA2020 to develop a paradigmatic model. Quantitative data from a survey of 181 athletes and sports managers, primarily in Iran, were analyzed with Smart PLS 4 to validate variable relationships. Findings revealed that technologies like wearable devices, motion sensors, and data analytics optimize training and reduce injury risks, while systems like Video Assistant Referee (VAR) and Hawk-Eye enhance officiating accuracy. Virtual reality (VR) and augmented reality (AR) create immersive spectator experiences, revolutionizing engagement. However, adoption faces challenges, especially in resource-constrained settings like Iran, where only 37% of sports federations use modern technologies. High costs, limited expertise, and cultural resistance, exacerbated by sanctions, hinder progress. Proposed strategies include specialized training to boost digital literacy, supportive policies for ethical and privacy frameworks, and funding for sports technology startups to ensure equitable access. These strategies aim to foster innovation and overcome barriers. The study highlights technology’s potential to drive competitiveness, public health, and economic growth through job creation and increased revenue. 

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Journal of New Studies in Sport Management

Articles in Press, Accepted Manuscript
Available Online from 13 January 2026

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