The Impact of Talent Management and Corporate Social Responsibility on Sustainable Competitive Advantage in Sports Organizations

Articles in Press

Document Type : Original Article

Authors

1 Department of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran

2 Assistant Professor of Sports Management, Faculty of Sports Sciences, Urmia University, Urmia, Iran

3 Ph.D. in Sports Management, Department of Motor behavior and sports management, Faculty of Sports Sciences, Urmia University, Urmia. Iran.

Abstract

The present study aimed to investigate the impact of talent management and corporate social responsibility on the sustainable competitive advantage of sports organizations. This research employed a descriptive-correlational method with data collected through a field study. The study population comprised 110 employees of the General Department of Sports and Youth in West Azerbaijan, Iran in 2022. Based on the Morgan table, a sample of 86 employees was selected using a purposive sampling. The research instruments included three standardized questionnaires: Cunningham's Talent Management (2007), Hill and Jones's Sustainable Competitive Advantage (2014), and Carroll's Corporate Social Responsibility (1991). Data were analyzed using descriptive statistics in SPSS 23 and structural equation modeling, specifically confirmatory factor analysis, in Smart PLS 3.1.1. The results of the study indicate that the research model fits well, with talent management (p=0.001; t=30.990) and corporate social responsibility (p=0.001; t=3.270) having a positive and significant impact on achieving a sustainable competitive advantage in sports organizations. These findings highlight that the effective integration of these two factors can significantly contribute to creating and maintaining a competitive edge. Therefore, sports organizations can enhance their competitive position and ensure long-term success by investing in human resource development and adhering to their economic, legal, ethical, and social responsibilities. These insights are valuable for managers and policymakers aiming to build resilient and competitive organizations.

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Journal of New Studies in Sport Management

Articles in Press, Accepted Manuscript
Available Online from 01 December 2024

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