Strategic Positioning of Sports Diplomacy Capacities for Sustainable Development

Document Type : Original Article

Authors

1 Ph.D. Student, Department of International Relations, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.

2 Associate Professor, Department of International Relations, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.

3 Assistant Professor, Department of physical education, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Isfahan, Iran.

Abstract

The purpose of this research was to identify strategic positioning of sports diplomacy capacities for sustainable development. The research population included professional athletes and coaches; who had experience working at international sports levels. The sample was selected via availability methods (146 individuals). Data collection was conducted through a researcher-made questionnaire. Data analysis was performed using SWOT matrix. Five professors confirmed the validity of the questionnaire, and its reliability was determined by Cronbach's alpha value of 0.89, indicating the high reliability. The results revealed that the strategic position of sports diplomacy capacities for sustainable development is in the WT quadrant, indicating that the most appropriate strategies that can be applied are defensive ones. Accordingly, respective planners and decision-makers in sports, especially policy-makers, should consider appropriate strategies to improve Iranian sports diplomacy capacities, leading to a more sustainable development.

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Main Subjects

References

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Journal of New Studies in Sport Management
Volume 6, Issue 1
March 2025
Pages 53-74

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