Identification of Factors Affecting the Protection of Iranian Sports Products' Consumer Law

Document Type : Original Article

Authors

1 Ferdowsi University of Mashhad, Mashhad, Iran

2 Faculty of human science, International Imam Reza University, Mashhad, Iran

Abstract

Consumer law is an innovative branch of law that began to develop in the second half of the 20th century. The creation and evolution of consumer law show the result of the political desire to develop and promote the rights and interests of consumers as the main players in the market. Therefore, the study aimed to identify and analyze the factors affecting the protection of Iranian sports products' consumer law. The research approach was qualitative with a grounded theory method. 13 experts including sports law and marketing experts, retailers, wholesalers, importers of sports goods, and manufacturers of sports goods and equipment, were chosen purposefully as participants. The sampling continued until data saturation. In addition to the interviews, 12 articles, 1 thesis, and 2 books were used to collect data. After data analysis, 59 initial codes, 9 subcategories, and 3 main categories (basic consumer rights, consumer's personal beliefs, and underlying elements of consumer protection) were identified. In general, the government's support and the supervision of the legal and regulatory institutions on the performance of manufacturers, suppliers, and sellers of Iranian sports products had a significant impact on the protection of the consumer law. Iranian consumers support Iranian sports products when they know that their rights are fully respected, and then they will buy and use Iranian sports products with more confidence.

Keywords

Main Subjects

References

Abbashasemi, H., . Salimi, Fezeh,. Aghababaee, Fahimeh. (2012). Harming the consumer in a competitive market. Legal Research Quarterly, 57(15), 25-38. https://lawresearchmagazine.sbu.ac.ir/article_56851.html
Adel, M., & Ghafari Farsani, B. (2009). The Consumers' Right of Safety. Iranian Journal of Trade Studies, 13(51), 25-58. https://pajooheshnameh.itsr.ir/article_13772_3eb70d66e26f2bcc4a60aff70eb847ce.pdf
Ahmadlou, M. (2013). Privacy in Iranian jurisprudence and law. Majd.
Azizi, B., Talebpour, M., Mirzazadeh, Z., Stavros, J. M., & Saatchian, V. (2022). An analysis of the role of consumer law protection in the tendency to purchase nationally produced sports equipment. Sport Physiology & Management Investigations, 14(3), 153-171.
Bagherzadeh, A. (2002). Market, government, consumer rights. Toseye Qalam
Baniasadi, A., & Salehi, K. (2019). Introduction on the principles and process of construction and validation of the interview protocol. Higher Education Letter, 12(46), 177-203.
Bazrgar, N. (2014). Investigating the role of consumer rights protection in the trend towards national production (case study of household appliances in Mashhad) Ferdowsi University, Mashhad, Iran].
Calase-Auloy, J., & Steinmetz, F. (2001). Consumer rights. Legal Research Quarterly, 3(127).
Chiu, W., Oh, G. E., & Cho, H. (2022). Impact of COVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model. Journal of Consumer Behaviour, 21(2), 245-258.
Chiu, W., & Won, D. (2016). Consumer-brand relationships in sports products and repurchase intention: An application of the investment model. International Journal of Sports Marketing and Sponsorship, 17(3), 243-259.
Dehghan, A., Pourpanahi, Mohammad., Naseri, Saeedeh., & Ershadifar, Rasoul. . (2018). Investigating the effect of observing consumer rights on the attraction of sports tourists in Ardabil province first international and third national conference in sport sciences innovations, Ardabil, Iran. http://repository.uma.ac.ir/id/eprint/7376
Dehghanpouri, H. (2021). A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk. Research in Sport Management and Marketing, 2(2), 28-50.
Ghasemi, H., Abdollah Zade, A., & Sani, S. (2018). Guarantee From Law and Economics Perspective. Legal Research Quarterly, 21(81), 115-138.
Gholamiyan, J., Ramezanzade, M., Mahmoudi, A., & Azizi, B. (2023). Success in the process of sports businesses. Journal of Strategic Management Studies, 14(55), 191-208.
Glaser, B., & Strauss, A. (2017). Discovery of grounded theory: Strategies for qualitative research. Routledge.
Groupe, S. B. (2020). Sports Retail Study Delloite.
Haghighi, M., & Hosseinzadeh, M. (2009). Comparing the tendency to consume domestic goods in Tehran with other regions of the world and examining its consequences on the evaluation and preference of products. Journal of Teacher of Humanities-Management Research in Iran, 13(4), 103-139.
Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading. MA: Addison-Wesley (content analysis).
Hosseini, M. (2012). The Legal Protection of Pharmaceuticals and Cosmetics Consumers. Medical Law Journal, 6(23), 97-124.
Hosseinzadeh, A., ., & Niazi, M., . Shafaeimoghadam, Elham. (2016). The Factors Affecting on Citizen's Tendency towards the Domestic Consumption of the Products, A case Study on Citizens of Kashan. Marafet Islamic Economics Journal, , 7(1), 35-. https://www.magiran.com/paper/1610484
Jaberi, E. (2007). Consumer Law. Dadyar. https://www.gisoom.com/book/1493858/
Jafari Haftkhani, N., & Mohseni, H. (2020). Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry). New Marketing Research Journal, 10(1), 39-62.
Jami-al-Ahmadi, A., Azizi, B., Mahmoudi, A., & kalashi, m. (2022). Identification of Factors Affecting the Development of Iran's Sports Clothing Industry with Analytical Approach PEST. Sport Management Journal, -. https://doi.org/10.22059/jsm.2022.344023.2964
Khani, M., Fallah, Z., Bahlekeh, T., & Bai, N. (2020). The Consequences of the Identity Theft Fear in the Sport Products Online Shopping From the Perspective of Physical Education Students. Annals of Applied Sport Science, 8(4), 0-0.
Khazaei, M., Khabiri, M., & Mohseni Tabrizi, A. (2020). Qualitative study of effective biomedical factors in tendency of retired elite wrestlers to drug abuse; A grounded theory study. Sport Sciences and Health Research, 12(2), 135-144.
Micklitz, H.-W., & Saumier, G. (2018). Enforcement and effectiveness of consumer law. Springer.
Milovanović, S. L. M., & Lukinović, M. (2017). Nacionalno brendiranje. Službeni glasnik, Beograd.
Noll, J. (2004). Comparing quality signals as tools of consumer protection: are warranties always better than advertisements to promote higher product quality? International Review of Law and Economics, 24(2), 227-239.
Rahnama, A., & Jafari, F. (2017). The importance of national production and support for Iranian goods, emphasizing the statements of the Supreme Leader. Golestan Police Science Quarterly, 9(33), 115-134.
Saatchian, V., Azizi, B., & Talebpour, M. (2021). ADIDAS Sportswear Brand Popularity Model in Iranian Consumers. Sports Business Journal, 1(1), 159-173. https://doi.org/10.22051/sbj.2021.36650.1004
Sadeghi, M., & Montagham, F. (2007). The Role of Non-Governmental Organizations (NGOs) in Protecting the Rights of Consumers. Journal of Comparative Law, 0(12), 3-28. https://law.mofidu.ac.ir/article_46838_e924d6900f4557335f0eb361dbda00ce.pdf
Salehi, J., & Ebrahimi, U. (2011). The basis and scope of the obligation to provide information to the consumer of goods. Scientific-research biannual knowledge of civil rights, 1(1), 61-74. https://clk.journals.pnu.ac.ir/article_187.html
Salimi, F., .  Reyhani, Mohammad. (2019). Investigating legal protections for sports start-ups in Iran's legal system 3rd Conference on Achievements of Ahwaz Sports and Health Sciences, Iran. https://civilica.com/doc/979513/
Salkhordeh, a. (2017). Mechanisms to protect consumers' rights in Iran's legal system. [Master, Islamic Azad University]. Safadasht Branch, Iran.
Shirsavar, A. G. (2018). National Day for Consumer Protection. Official Website of the Islamic Republic of Iran Broadcasting. https://www.iribnews.ir/fa/news/2365887
Svantesson, D., & Clarke, R. (2010). A best practice model for e-consumer protection. computer law & security review, 26(1), 31-37.
Yuzbashi, A., . Molaei, Usef,. Abbasi, Adel,. . (2019). A comparative study of the protection of the subsequent consumer in the laws of Iran and Turkey. Contemporary Comparative Law Studies, 11(21).
 
Abbashasemi, H., . Salimi, Fezeh,. Aghababaee, Fahimeh. (2012). Harming the consumer in a competitive market. Legal Research Quarterly, 57(15), 25-38. https://lawresearchmagazine.sbu.ac.ir/article_56851.html
Adel, M., & Ghafari Farsani, B. (2009). The Consumers' Right of Safety. Iranian Journal of Trade Studies, 13(51), 25-58. https://pajooheshnameh.itsr.ir/article_13772_3eb70d66e26f2bcc4a60aff70eb847ce.pdf
Ahmadlou, M. (2013). Privacy in Iranian jurisprudence and law. Majd.
Azizi, B., Talebpour, M., Mirzazadeh, Z., Stavros, J. M., & Saatchian, V. (2022). An analysis of the role of consumer law protection in the tendency to purchase nationally produced sports equipment. Sport Physiology & Management Investigations, 14(3), 153-171.
Bagherzadeh, A. (2002). Market, government, consumer rights. Toseye Qalam
Baniasadi, A., & Salehi, K. (2019). Introduction on the principles and process of construction and validation of the interview protocol. Higher Education Letter, 12(46), 177-203.
Bazrgar, N. (2014). Investigating the role of consumer rights protection in the trend towards national production (case study of household appliances in Mashhad) Ferdowsi University, Mashhad, Iran].
Calase-Auloy, J., & Steinmetz, F. (2001). Consumer rights. Legal Research Quarterly, 3(127).
Chiu, W., Oh, G. E., & Cho, H. (2022). Impact of COVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model. Journal of Consumer Behaviour, 21(2), 245-258.
Chiu, W., & Won, D. (2016). Consumer-brand relationships in sports products and repurchase intention: An application of the investment model. International Journal of Sports Marketing and Sponsorship, 17(3), 243-259.
Dehghan, A., Pourpanahi, Mohammad., Naseri, Saeedeh., & Ershadifar, Rasoul. . (2018). Investigating the effect of observing consumer rights on the attraction of sports tourists in Ardabil province first international and third national conference in sport sciences innovations, Ardabil, Iran. http://repository.uma.ac.ir/id/eprint/7376
Dehghanpouri, H. (2021). A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk. Research in Sport Management and Marketing, 2(2), 28-50.
Ghasemi, H., Abdollah Zade, A., & Sani, S. (2018). Guarantee From Law and Economics Perspective. Legal Research Quarterly, 21(81), 115-138.
Gholamiyan, J., Ramezanzade, M., Mahmoudi, A., & Azizi, B. (2023). Success in the process of sports businesses. Journal of Strategic Management Studies, 14(55), 191-208.
Glaser, B., & Strauss, A. (2017). Discovery of grounded theory: Strategies for qualitative research. Routledge.
Groupe, S. B. (2020). Sports Retail Study Delloite.
Haghighi, M., & Hosseinzadeh, M. (2009). Comparing the tendency to consume domestic goods in Tehran with other regions of the world and examining its consequences on the evaluation and preference of products. Journal of Teacher of Humanities-Management Research in Iran, 13(4), 103-139.
Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading. MA: Addison-Wesley (content analysis).
Hosseini, M. (2012). The Legal Protection of Pharmaceuticals and Cosmetics Consumers. Medical Law Journal, 6(23), 97-124.
Hosseinzadeh, A., ., & Niazi, M., . Shafaeimoghadam, Elham. (2016). The Factors Affecting on Citizen's Tendency towards the Domestic Consumption of the Products, A case Study on Citizens of Kashan. Marafet Islamic Economics Journal, , 7(1), 35-. https://www.magiran.com/paper/1610484
Jaberi, E. (2007). Consumer Law. Dadyar. https://www.gisoom.com/book/1493858/
Jafari Haftkhani, N., & Mohseni, H. (2020). Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry). New Marketing Research Journal, 10(1), 39-62.
Jami-al-Ahmadi, A., Azizi, B., Mahmoudi, A., & kalashi, m. (2022). Identification of Factors Affecting the Development of Iran's Sports Clothing Industry with Analytical Approach PEST. Sport Management Journal, -. https://doi.org/10.22059/jsm.2022.344023.2964
Khani, M., Fallah, Z., Bahlekeh, T., & Bai, N. (2020). The Consequences of the Identity Theft Fear in the Sport Products Online Shopping From the Perspective of Physical Education Students. Annals of Applied Sport Science, 8(4), 0-0.
Khazaei, M., Khabiri, M., & Mohseni Tabrizi, A. (2020). Qualitative study of effective biomedical factors in tendency of retired elite wrestlers to drug abuse; A grounded theory study. Sport Sciences and Health Research, 12(2), 135-144.
Micklitz, H.-W., & Saumier, G. (2018). Enforcement and effectiveness of consumer law. Springer.
Milovanović, S. L. M., & Lukinović, M. (2017). Nacionalno brendiranje. Službeni glasnik, Beograd.
Noll, J. (2004). Comparing quality signals as tools of consumer protection: are warranties always better than advertisements to promote higher product quality? International Review of Law and Economics, 24(2), 227-239.
Rahnama, A., & Jafari, F. (2017). The importance of national production and support for Iranian goods, emphasizing the statements of the Supreme Leader. Golestan Police Science Quarterly, 9(33), 115-134.
Saatchian, V., Azizi, B., & Talebpour, M. (2021). ADIDAS Sportswear Brand Popularity Model in Iranian Consumers. Sports Business Journal, 1(1), 159-173. https://doi.org/10.22051/sbj.2021.36650.1004
Sadeghi, M., & Montagham, F. (2007). The Role of Non-Governmental Organizations (NGOs) in Protecting the Rights of Consumers. Journal of Comparative Law, 0(12), 3-28. https://law.mofidu.ac.ir/article_46838_e924d6900f4557335f0eb361dbda00ce.pdf
Salehi, J., & Ebrahimi, U. (2011). The basis and scope of the obligation to provide information to the consumer of goods. Scientific-research biannual knowledge of civil rights, 1(1), 61-74. https://clk.journals.pnu.ac.ir/article_187.html
Salimi, F., .  Reyhani, Mohammad. (2019). Investigating legal protections for sports start-ups in Iran's legal system 3rd Conference on Achievements of Ahwaz Sports and Health Sciences, Iran. https://civilica.com/doc/979513/
Salkhordeh, a. (2017). Mechanisms to protect consumers' rights in Iran's legal system. [Master, Islamic Azad University]. Safadasht Branch, Iran.
Shirsavar, A. G. (2018). National Day for Consumer Protection. Official Website of the Islamic Republic of Iran Broadcasting. https://www.iribnews.ir/fa/news/2365887
Svantesson, D., & Clarke, R. (2010). A best practice model for e-consumer protection. computer law & security review, 26(1), 31-37.
Yuzbashi, A., . Molaei, Usef,. Abbasi, Adel,. . (2019). A comparative study of the protection of the subsequent consumer in the laws of Iran and Turkey. Contemporary Comparative Law Studies, 11(21).
 
 
Journal of New Studies in Sport Management
Volume 6, Issue 1
March 2025
Pages 38-52

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