Document Type : Original Article
Authors
1
Assistant Professor in Planning Management in Physical Education, Payam Noor University, Tehran, Iran
2
Assistant Professor, Department of Public Administration and Tourism, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.
3
Assistant Professor, Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
4
Master's degree in Sports Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
Abstract
Today, using new technologies is considered a vital factor in the sports tourism area. Tourist destinations try to use these technologies to create a competitive advantage to be a leader in this area. The use of these technologies brings lots of advantages. This research aims to identify the consequences of using new technologies in sports tourism. The research method is mixed with a sequential exploratory approach. In the first phase, the main indicators and components are identified using the online focus group research method, then in order to confirm them, a quantitative survey method was used. The data collection tools are semi-structured interviews collected from two focus groups including academic and executive participants related to the fields of sports management, sports tourism, and information technology. According to the research findings, 67 primary codes, 27 open codes, 13 axial codes, and 4 selective categories were extracted. In the quantitative phase of the research, all the values related to the components and indicators were confirmed. From the results of the present research, we can point out the benefits such as "smart health, smart sports tourism, green technologies, sustainable development (healthy and sustainable environment, dynamic and healthy economy, etc.), smart and sustainable sports tourism destinations" that were found to be the main advantages of using new technologies in sports tourism.
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