Resilience of Sports Businesses in the COVID-19 Crisis and Determining Scenario-based Strategies (Case Study: Private Sports Clubs of Kurdistan Province of Iran)

Document Type : Original Article

Authors

1 Associate Professor of Sport management, University of Kurdistan, Sanandaj, Iran.

2 Ph.D. Candidate of Sport management, University of Kurdistan, Sanandaj, Iran.

3 MA of Sport management, University of Kurdistan, Sanandaj, Iran.

Abstract

This study aimed to investigate the resilience of sports clubs as business enterprises in the crisis caused by the Coronavirus epidemic. Thirty-five experts in the field of sports club management were interviewed in three rounds of interviewing. In the first round, the main questions for the interview was determined, and then two series of interviews were carried out with experts. Basis of the analysis in the second one was content analysis approache. A summary of the answers given to the sample and interviewing were conducted again. Kolmogorov-Smirnov and one-sample t-tests were used to measure the resilience. In the next study section, the propulsive forces identified with the Delphi technique and prioritized based on the degree of importance and uncertainty, and Micmac was used to write possible scenarios. Results indicated that resilience of sports clubs was not in a good condition in the presence of crises and challenges. The findings showed that poor management of sports clubs and low income were the most influential critical factors in resilience. A low partnership index with a total of 201619 had the highest impact. Organizations that responded quickly and actively and were user-friendly under adverse economic conditions were more likely to succeed.

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References

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Journal of New Studies in Sport Management
Volume 5, Issue 2
May 2024
Pages 1131-1144

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