Estimating the Economic-Recreational Value of Yadegar Emam Stadium in Tabriz Using the Contingent Valuation Approach (CVM)

Document Type : Original Article

Authors

1 PhD student, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.

2 Associate Professor, Faculty of Physical Education and Sport Sciences, University of Tehran and Tabriz Tabriz, Iran.

3 Associate Professor, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.

4 Associate Professor, Department of Agricultural Economics, Faculty of Agriculture, Urmia University, Urmia, Iran.

Abstract

The research aimed to estimate the economic-recreational value of Yadegar Emam Stadium in Tabriz from the spectators' perspective using the contingent valuation approach. A sample size of 415 football fans attending the matches was studied through simple random sampling. A researcher-made questionnaire was used, and Logit and Probit rank-based methods with Stata software were employed for data analysis. The findings revealed that factors including income, proposed price, watching matches on television, satisfaction with stadium facilities, and enjoyment from watching games, positively influenced the willingness to pay. Conversely, variables including education level, age, and marital status had a negative correlation with willingness to pay. These results highlight the significant economic and recreational value held by Yadegar Emam Stadium. The estimation data can aid in managerial decision-making, sports development, and planning, leading to economic and social benefits, and promoting the football industry.

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References

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Journal of New Studies in Sport Management
Volume 5, Issue 1
February 2024
Pages 1019-1030

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