Abeza, G., & O'Reilly, N. (2014). Social Media Platforms' Use in Building Stakeholder Relationships. Journal
of Applied Sport Management, 6(3), 103-126.
Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The perspective of
professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7(1), 80-
109.
Abeza, G., O’Reilly, N., Seguin, B., & Nzindukiyimana, O. (2017). Social media as a relationship marketing
tool in professional sport: A netnographical exploration. International Journal of Sport
Communication, 10(3), 325-358.
Abuín-Penas, J., Martínez-Patiño, M. J., & Míguez-González, M. I. (2019). Spanish Winter Olympic athlete’s
communication on Instagram. Journal of Human Sport and Exercise, 14(4), 780-791.
Ahmed, O. H., Carmody, S., Walker, L. J., & Ahmad, I. (2020). The need for speed! 10 ways that WhatsApp
and instant messaging can enhance communication (and clinical care) in sport and exercise medicine.
British Journal of Sports Medicine, 54(19), 1128-1129.
Amani, F., Aghaie, B., Zeynizadeh, S., Tabrizian, S., Aslanian, R., & Jafarizadeh, R. (2020). Using social
network rates among Ardabil city women over 25 years old. Journal of Human Sport and Exercise,
15(2), 429-436.
Anagnostopoulos, C., Parganas, P., Chadwick, S., & Fenton, A. (2018). Branding in pictures: using Instagram
as a brand management tool in professional team sport organisations. European Sport Management
Quarterly, 18(4), 413-438.
Ballantine, P. W., & Martin, B. A. (2005). Forming parasocial relationships in online communities. ACR North
American Advances, 32(1), 197-201.
Broughton, D. (2012). Survey: Social media continues to fuel fans. Sport Business Journal, 15(13), 1-5.
Brown, J. (2013). The Impact of Social Media Use on Sports Fans’ Relationships with Professional Athletes:
An Analysis of Parasocial Relationships. A Paper submitted In partial fulfillment of the Bachelor of
Science degreein Professional and Technical Communication, Retrieved fromhttp://www.
jamaalbrown10. com/files/73465761. pdf.
Çavuşoğlu, B., Oztürk, G., & Kara, B. (2011). The strategic importance of internet usage as new media tool in
the studies of sports marketing:“Analysis of sports clubs’ websites in Turkey and England”. Journal
of Human Sciences, 8(1), 1342-1363.
Da Silva, E. C., & Las Casas, A. L. (2017). Sport fans as consumers: An approach to sport marketing. British
Journal of Marketing Studies, 5(4), 36-48.
Ehrnborg, C., & Rosén, T. (2009). The psychology behind doping in sport. Growth hormone & IGF research,
19(4), 285-287.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and
college students’ use of online social network sites. Journal of computer-mediated communication,
12(4), 1143-1168.
Encel, K., Mesagno, C., & Brown, H. (2017). Facebook use and its relationship with sport anxiety. Journal of
sports sciences, 35(8), 756-761.
Filo, K., Lock, D., & Karg, A. (2015). Sport and social media research: A review. Sport Management Review,
18(2), 166-181.
Gibbs, C., & Haynes, R. (2013). A phenomenological investigation into how Twitter has changed the nature
of sport media relations. International Journal of Sport Communication, 6(4), 394-408.
Gibbs, C., O’Reilly, N., & Brunette, M. (2014). Professional team sport and Twitter: Gratifications sought and
obtained by followers. International Journal of Sport Communication, 7(2), 188-213.
Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data
saturation and variability. Field methods, 18(1), 59-82.
Hambrick, M. E., & Mahoney, T. Q. (2011). 'It's incredible–trust me': exploring the role of celebrity athletes
as marketers in online social networks. International Journal of Sport Management and Marketing,
10(3-4), 161-179.
Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, T. C. (2010). Understanding professional
athletes’ use of Twitter: A content analysis of athlete tweets. International Journal of Sport
Communication, 3(4), 454-471.
Hashemifardnia, A., Namaziandost, E., & Rahimi Esfahani, F. (2018). The effect of using WhatsApp on
Iranian EFL learners’ vocabulary learning. Journal of Applied Linguistics and Language Research,
5(3), 256-267.
Hayes, M., Filo, K., Geurin, A., & Riot, C. (2020). An exploration of the distractions inherent to social media
use among athletes. Sport Management Review, 23(5), 852-868.
Hayes, M., Filo, K., Riot, C., & Geurin, A. (2019). Athlete perceptions of social media benefits and challenges
during major sport events. International Journal of Sport Communication, 12(4), 449-481.
Hutchins, B. (2011). The acceleration of media sport culture: Twitter, telepresence and online messaging.
Information, communication & society, 14(2), 237-257.
Kassing, J. W., & Sanderson, J. (2010). Fan–athlete interaction and Twitter tweeting through the Giro: A case
study. International Journal of Sport Communication, 3(1), 113-128.
Kim, D. H., Seely, N. K., & Jung, J.-H. (2017). Do you prefer, Pinterest or Instagram? The role of imagesharing SNSs and self-monitoring in enhancing ad effectiveness. Computers in human behavior, 70,
535-543.
Korzynski, P., & Paniagua, J. (2016). Score a tweet and post a goal: Social media recipes for sports stars.
Business Horizons, 59(2), 185-192.
Kuzma, J., Bell, V., & Logue, C. (2014). A study of the use of social media marketing in the football industry.
Journal of emerging trends in Computing and information sciences, 5(10), 728-738.
Lopez-Gonzalez, H., Estévez, A., & Griffiths, M. D. (2017). Marketing and advertising online sports betting:
A problem gambling perspective. Journal of Sport and Social Issues, 41(3), 256-272.
Meng, M. D., Stavros, C., & Westberg, K. (2015). Engaging fans through social media: implications for team
identification. Sport, Business and Management: an international journal, 5(3), 199-217.
Newson, A., Houghton, D., & Patten, J. (2009). Blogging and other social media: Exploiting the technology
and protecting the the technology and protecting the enterprise. Farnham, UK.
Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2017). Effects of social media interactions on brand
associations. International Journal of Sports Marketing and Sponsorship,18(2),149-165.
Pegoraro, A. (2010). Look who’s talking—Athletes on Twitter: A case study. International Journal of Sport
Communication, 3(4), 501-514.
Pfahl, M. E., Kreutzer, A., Maleski, M., Lillibridge, J., & Ryznar, J. (2012). If you build it, will they come?:
A case study of digital spaces and brand in the National Basketball Association. Sport Management
Review, 15(4), 518-537.
Robinson, P., Mackey, A., Gass, S. M., & Schmidt, R. (2012). Attention and awareness in second language
acquisition. The Routledge handbook of second language acquisition, 247-267.
Runyan, R. C., Lear, K. E., & Whitaker, W. H. (2009). Sports celebrity endorsements in retail products
advertising. International Journal of Retail & Distribution Management, 37(4), 308-321.
Sadeghi, S., & Leng, H. K. (2021). Self-presentation of Iranian football players on Instagram during the 2018
World Cup. Soccer & Society, 22(5), 502-510.
Salari, R., Heidari, R., & Asadollahi, E. (2021). Investigating the difference in the effectiveness of different
types of communication media based on the demographic characteristics of the fans of the Iranian
Premier League teams. Journal of Sport Marketing Studies, 2(3), 61-91.
Sanderson, J. (2009). Professional athletes’ shrinking privacy boundaries: Fans, information and
communication technologies, and athlete monitoring. International Journal of Sport Communication,
2(2), 240-256.
Sanderson, J., Snyder, E., Hull, D., & Gramlich, K. (2015). Social Media Policies within NCAA Member
Institutions: Evolving Technology and its Impact on Policy. Journal of Issues in Intercollegiate
Athletics, 8(1), 50-73.
Sanderson, J., & Truax, C. (2014). I hate you man!”: Exploring maladaptive parasocial interaction expressions
to college athletes via Twitter. Journal of Issues in Intercollegiate Athletics, 7(1), 333-351.
Sharifzadeh, Z., Brison, N. T., & Bennett, G. (2021). Personal branding on Instagram: an examination of
Iranian professional athletes. Sport, Business and Management: an international journal, 11(5), 556-
574.
Singh, T., & Cullinane, J. (2010). Social networks and marketing: potential and pitfalls. International Journal
of Electronic Marketing and Retailing, 3(3), 202-220.
ŞİRİN, E. F., & SEVİLMİŞ, A. (2019). Analysis of official internet sites of sport clubs in terms of social media
and marketing communication: a study on turkish and german sport clubs. Turk J Sport Exe, 21(1), 1-
11.
Tassawa, C. (2019). Factors Influencing Facebook Page Posts’ Likes, Shares, and Comments in Sport
Marketing. ABAC Journal, 39(3), 56-69.
Thompson, A.-J., Martin, A. J., Gee, S., & Eagleman, A. N. (2014). Examining the Development of a Social
Media Strategy for a National Sport Organisation. Journal of Applied Sport Management, 6(2), 42-63.
Weimann-Saks, D., Ariel, Y., & Elishar-Malka, V. (2020). Social second screen: WhatsApp and watching the
World Cup. Communication & Sport, 8(1), 123-141.
Weinberg, T. (2009). The new community rules: Marketing on the social web (pp. I-XVIII). Sebastopol, CA:
O'Reilly.
Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual
model for sport marketers. International Journal of Sport Communication, 3(4), 422-437.
Williams, J., Chinn, S. J., & Suleiman, J. (2014). The value of Twitter for sports fans. Journal of Direct, Data
and Digital Marketing Practice, 16(1), 36-50.
Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the
motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3), 170-183.
)
