Shahid Bahonar University of Kerman Journal of New Studies in Sport Management 2717-4069 7 3 2026 08 01 Strategic Planning for the Development of Sports Tourism in the Sultanate of Oman 43 63 5280 10.22103/jnssm.2025.25026.1375 EN Mohammed Alamri PhD candidate, Faculty of Sports Science and Health, University of Tehran, Tehran, Iran. Ebrahim Alidoust Ghahfarokhi Professor, Sport Management Department, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran. 0000-0002-8909-7122 Mahmoud Goudarzi Professor, Sport Management Department, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran. 0000-0001-7142-8643 Journal Article 2025 03 25 <br>This study aimed to provide a strategic planning framework for developing sports tourism in the Sultanate of Oman. A SWOT analysis was employed to identify optimal strategies aligned with the country’s sport-tourism context. Quantitative data were collected from 109 experts via a structured questionnaire and analyzed using descriptive statistics. The SWOT results indicated that Oman's sports tourism sector falls into the "WO" (Weakness–Opportunity) quadrant—internal weaknesses outweigh strengths while external opportunities outweigh threats. Accordingly, conservative strategies that leverage opportunities to overcome internal weaknesses are recommended as the most appropriate course of action. These findings provide an evidence-based foundation for policymakers, highlighting critical areas to address in order to enhance Oman’s sports tourism development. https://jnssm.uk.ac.ir/article_5280_5b658d2a925565f0755e035597f8d22f.pdf