Shahid Bahonar University of Kerman Journal of New Studies in Sport Management 2717-4069 7 2 2026 06 01 A Structural Model of Fans' Perceptions toward Sustainable Social, Environmental, and Economic Outcomes in Football Clubs 53 67 4980 10.22103/jnssm.2025.24862.1367 EN Sajjad Pashaie Department of Sport Management, University of Tabriz, Tabriz, Iran Hamed Golmohammadi Department of Physical Education and Sport, Institute of Health Science, Cumhuriyet University, Sivas, Turkey Mücahit Fişne Department of Sport Management, Faculty of Sports Sciences, Sivas Cumhuriyet University Journal Article 2025 02 19 This study investigates the impact of fan perceptions on the social, environmental, and economic benefits of sustainability initiatives, using Tractor FC in Tabriz as a case study. Employing structural equation modeling (SEM), it examines how fans’ attitudes toward their club’s environmental and social responsibility efforts translate into meaningful behavioral, societal, and economic outcomes. Findings show that positive fan perceptions significantly strengthen community cohesion, promote pro-environmental behaviors, and stimulate economic interaction, including merchandise purchases and match attendance. This study emphasizes the coherence of the sustainability framework and shows how sports organizations can act as important drivers for sustainable development. By empirically testing these relationships within a diverse cultural context, this study extends the understanding of how culturally specific factors shape sustainable practices in sport, offering valuable insights for both scholars and practitioners. https://jnssm.uk.ac.ir/article_4980_f49c60df042239ef48b179024746f143.pdf