2024-03-28T17:34:44Z
https://jnssm.uk.ac.ir/?_action=export&rf=summon&issue=477
Journal of New Studies in Sport Management
JNSSM
2021
2
1
Sport JourQual: A Scale for Measuring the Service Quality in Sport Journals
Hamid
Ghasemi
Bahman
Asgari
Abolfazl
Farahani
The purpose of this study was to develop a scale for measuring the service quality in sport scientific journals. A mixed approach was conducted to fulfill the research objectives. In qualitative phase 15 sport paper writer were interviewed and in quantitative phase, 357 sport researchers were studied through systematic random sampling. The face and content validity of the scale was confirmed by 15 experts and the final questionnaire of the scientific journals service quality was provided to 29 subjects. 26 items were ranked in five factors (accountability speed, executive structure, trustworthiness, employees and updating) based on exploratory factor analysis with orthogonal rotation. Cronbach's alpha, KMO, Bartlett Test and confirmatory factor analysis were used by SPSS and LISREL for data analysis. It is worth noting that the results of confirmatory factor analysis and Cronbach's alpha coefficient (0.91) supported the five-factor structure of JourQual scale and confirmed its validity and reliability.
service quality
scientific journals
response speed
updating
trustworthiness
2021
02
01
59
67
https://jnssm.uk.ac.ir/article_2794_fc2f0475bc3f3dc6c3c38955d7a406ad.pdf
Journal of New Studies in Sport Management
JNSSM
2021
2
1
Developing the Strategic Plan for Pahlevani and Zourkanei Federation
Fahim
Pishva
Abbas
Nazarian
Amir Hosein
Monazami
Meysam
Rahimizadeh
The purpose of this study was to develop a strategic plan for Pahlevani and Zourkanei federation in Iran. The statistical population of this study included members of the federation's board of directors, chairmen of the federation committees, heads of provincial councils as well as sports and management elites. 50 experts participated in this study through total sampling approach. According to the results of the research, a total of 18 strengths, 30 weaknesses, 12 opportunities, and 17 threats for Pahlevani and Zourkanei federation were identified and based on the internal and external factors, the strategic position of the Pahlevani and Zourkanei Federation in the WT region was determined. A total of 19 strategies, including five SO strategies, five ST strategies, six WO strategies, and three WT strategies for the Pahlevani and Zourkanei federation, were developed. Therefore, according to the results of SWOT analysis matrix, it is necessary to use more than a defensive or stabilization strategy to manage the development of Pahlevani and Zourkanei federation.
Pahlevani and Zourkanei Federation
SWOT Analysis
Internal factors
External factors
Strategy development
2021
02
01
68
81
https://jnssm.uk.ac.ir/article_2795_d139d87738b2a352f484cf4254e80395.pdf
Journal of New Studies in Sport Management
JNSSM
2021
2
1
Comparing Brand Communication Model in Sports Shoes and Sports Clothing Industries
Maziyar
Kalashi
Mohammad Ali
Sahebkaran
Javad
Karimi
Abdorahman
Jami Alahmadi
Masoud
Mohammadi Askarabadi
The purpose of this study was to compare the brand communication dimensions in the clothing and footwear industry. This research was descriptive-correlational and its statistical population consisted of consumers of footwear and sports clothing in Iran. The statistical sample was estimated according to the Cochran formula. Finally, 379 questionnaires were used to analyse the data. The findings of this study showed that all the paths except for the effect of brand experience on satisfaction in both industries and the effect of experience on loyalty in the shoe industry was significant. The role of mediator of brand loyalty and satisfaction in all directions, except the path of brand experience to loyalty, has been confirmed in the sports shoes industry. Comparing the two proposed models, only trust path on brand satisfaction, had a significant difference between the sports shoes industry and the sports clothing industry.
Brand Trust
Brand Awareness
Brand Experience
Brand Satisfaction
Brand Loyalty
2021
02
01
82
94
https://jnssm.uk.ac.ir/article_2796_c41d2455a929a55c45052f64d0256aa9.pdf
Journal of New Studies in Sport Management
JNSSM
2021
2
1
Market-Retention in Fitness Centers: Identifying and Ranking the Factors Affecting Customer Retention
MohammadSadegh
Ghadiri
Ali
Fahiminezhad
Hadi
Bagheri
Seyed Mostafa
Tayebi
This study was conducted to identify and to rank the factors affecting market retention in fitness centers.14 participants including the customers and managers of fitness centers participated in a semi-structured interview to collect the required data. Sixteen factors were extracted from the interviews and sixteen experts evaluate the relationships among these factors with pairwise comparisons.Based on Interpretive-Structural Modeling, the factors categorized in five levels, i.e. 1) customer relationship quality,customer experience quality, reputation, price, perceived value and satisfaction, 2) Overall servicequality, secondary services and ethical climate, 3) Training type and schedule, location and accessibility and social responsibility, 4) Interior design and equipment, 5) Manager communication and trainer’s competencies. For the sake of customer retention, fitness centers are required to align their decisions with their customer requirements. Ranking the effective factors in this study can provide the fitness centers’ managers with a better understanding of the factors affecting customers’ decisions.
Customer Behavior
Customer Experience
Satisfaction
Fitness Center
ISM
2021
02
01
95
110
https://jnssm.uk.ac.ir/article_2797_0265deec18ec68e7a87e94ee68ec46ef.pdf
Journal of New Studies in Sport Management
JNSSM
2021
2
1
Providing a Revenue Model for Hosting Sport Events
Zahra
Alipour Nadinluie
Abbas
Nazarian
Logman
Keshavarz
The present study aimed to propose a revenue model for hosting the sports events in Iran. 220 university professors, sports experts, staffs of sports federations, and management agents of international sporting events participated in this study. A researcher-developed questionnaire was used for data collection. Factor analysis was conducted to verify the structure validity. SPSS 22 and PLS software were applied for data analysis. Based on the findings, 12 factors were found to be significant in the monetizing from hosting the sporting events. Sponsors, human resources, politics, governmental institutions, law, sport fields, scientific, security, government support, media, Facility development, and fans were the most important factors for revenue generation in hosting sports events. Managers, organizations, and the organizers of sporting events can use appropriate strategies in the fields of media, sponsors, security of the country, investment, fans, governmental institutions, development of sporting facilities and places, and policy by utilizing the results and model provided in the present study in order to generate money from sporting events.
Hosting
Revenue generation
Sports events
2021
02
01
111
125
https://jnssm.uk.ac.ir/article_2798_bd57804045f1e8491b58a849c6d28430.pdf
Journal of New Studies in Sport Management
JNSSM
2021
2
1
The Mediating Role of Job Characteristics in the Relationship between Structural Empowerment and the Professional Commitment of Female Referees in Futsal Premier League
Javad
Shahlaei Bagheri
Hasssan
Gharehkhani
Esmail
Dolatyari
The aim of this study was to develop a model for examining the mediating role of job characteristics in the relationship between structural empowerment and professional commitment of referees in female's Futsal Premier League. To collect the required data, we distributed the research questionnaires among 75 Futsal Premier League referees invited to the pre-season qualifying class in 2020, and finally we received 63 valid questionnaires. We conducted structural equation modeling, confirmatory factor analysis and path analysis for data analysis by using PLS Smart software. The findings demonstrated that structural empowerment can predict professional commitment, but the relationship between the two variables was not significant. The relationship of structural empowerment with job characteristics and professional commitment was not significant. The mediating role of job characteristics in the relationship between the two variables was not significant. The components of information sharing in structural empowerment, attachment to professional commitment and diversity of skills in job characteristics had the highest averages. Given that the lack of significance of the relationship among structural empowerment, professional commitment and job characteristics, is questionable and it should be assessed in great details.
Females Futsal referees
Job Characteristics
Professional Commitment
Structural Empowerment
2021
02
01
126
138
https://jnssm.uk.ac.ir/article_2799_22c3de8139801cbdadc5dcfd84b0dd2e.pdf