Investigating Types of Advertising Appeals and Cognitive and Emotional Processes of Sport Consumers in Neuromarketing: A Systematic Review

Volume 6, Issue 2, May 2025, Pages 75-107

10.22103/jnssm.2024.23500.1290

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

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