Brand Identity Transfer and Consumers Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools

Volume 1, Issue 1, October 2020, Pages 10-21

10.22103/jnssm.2020.16545.1008

Ehsan Asadollahi; Mohammad Keshtidar; Reza Heydari; Marko Peric

• View Article
• PDF 1.09 M