Relationship Between Continuity, Integrity, Symbolism, and Brand Credibility with Brand Equity in Football Clubs: The Moderating Role of Brand Personality

Articles in Press, Accepted Manuscript, Available Online from 12 March 2026

10.22103/jnssm.2026.26188.1415

Mahdiyeh Jalili; Seyed Mohammad Kashef; Mohsen Behnam; Vahid Delshab

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