Author = Behnam, Mohsen
Relationship Between Continuity, Integrity, Symbolism, and Brand Credibility with Brand Equity in Football Clubs: The Moderating Role of Brand Personality

Articles in Press, Accepted Manuscript, Available Online from 12 March 2026

10.22103/jnssm.2026.26188.1415

Mahdiyeh Jalili; Seyed Mohammad Kashef; Mohsen Behnam; Vahid Delshab


Fostering the Human Resource Productivity in Sport Organizations

Volume 6, Issue 2, May 2025, Pages 44-56

10.22103/jnssm.2024.23082.1276

Mohamad Abdolzohreh Safi; Mohsen Behnam; Roghayeh Sarlab; Alaa Hassan Ali Hamza