Modelling the Effect of the Competitive Environment on Brand Performance of the Sports Goods with the Mediating Role of Marketing Strategies

Volume 1, Issue 1, October 2020, Pages 30-36

10.22103/jnssm.2020.16401.1000

Roghayeh Sarlab; Zahra Alipour Nadinluoi; Shahin Babanzadeh

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